Instagram is about to Launch Twitter Competitor App Soon.

News Key Points:

• Instagram is working on a text-based app to compete with Twitter.

• The separate app, expected to launch in June, will allow users to connect their Instagram accounts.

Instagram is reportedly developing a new text-based app to rival Twitter. The company is currently testing the app with celebrities and influencers, and it has been available to select creators in secret for several months. The app will be separate from Instagram but will allow users to connect their accounts. It is expected to be launched as early as June and may eventually be compatible with other Twitter competitors like Mastodon.

The move comes as some Twitter users are seeking alternatives due to the chaotic takeover by Elon Musk, creating an opportunity in the market. Meta Platforms Inc., the parent company of Instagram, has a history of sampling and recreating features from other apps and tools based on user preferences. Musk has expressed his vision of turning Twitter into a comprehensive "everything app" with various features beyond informational posts.

According to Lia Haberman, a social and influencer marketing instructor at UCLA, Meta's track record suggests they may consolidate their experiences and features to achieve their goals. Earlier reports in March indicated that Meta was exploring the development of a text-based app.

As of now, Instagram's parent company, Meta Platforms Inc., has not provided an official comment regarding the new app.